1 min read
Why Direct Mail Still Gets Opened
Email averages a 10 to 12 percent open rate. Direct mail sees around 90 percent. Here's what's behind that gap, and what it means for your business.
By Theresa Oschmann
Stories & Ideas
Real stories, thoughtful ideas, and practical inspiration for turning everyday touchpoints into lasting relationships.
1 min read
The Power of a Simple Thank-You Card
A thank-you card costs a few dollars and five minutes. The goodwill it creates can last for years. Here's why it still works, and how to make yours count.
By Theresa Oschmann